After many years thinking and dreaming about a food company focused on modern Midwest comfort foods, Fat Cheeks Foods opened in 2016. The first two years it made and sold butter-rich caramel cookies in an effort to learn the ins and outs of owning a small business. Then, inspiration struck and the company knew where it was going to focus its attention.
Where are you headquartered?
The company's headquarters are located in a cute, mid-century rambler in Golden Valley, Minnesota. All production takes place at licensed commercial facilities.
From where do you source the butter used in your products?
Fat Cheeks gets its butter from local creameries that do things right. The butter has a higher fat content than most retail butter and is super fresh, so it starts off with a huge taste advantage. In addition, the cows are pasture raised and aren't treated with hormones; it's made in small batches; and the butter makers are artisans who have been doing this a long time.
How did you come up with your name?
Before the name was developed or any recipes completed, the company adopted "three rules" that the founder tries to live by: 1) be bold; 2) have fun; 3) eat delicious food. The name was born from these, and takes it one step further to own and celebrate the intentionally high-fat foods the company is focused on.
How did you come up with butter for burgers?
Butter burgers are a food popular in Milwaukee, Wisconsin, which is where Jamie Pearson's father in law spent many of his younger years. Jamie's husband tried these many years ago and they have been a staple in the Pearson household since. It seems that Fat Cheeks is the first company to make a packaged flavored butter specifically for burgers.
How many people do you employ?
Beyond Jamie Pearson, the company employs her husband, who thoroughly enjoys pro bono work (thanks, baby), as well as neighbors, family, and friends who never seem to mind taste testing.
How much do you charge for your products?
$7 dollars to make you holla!
When did you first launch your flavored butters?
Fat Cheeks Foods’ line of flavored butters were launched in 2018.
Where do you sell your products?
The company currently sells its products at the Minneapolis Farmers Market, but hopes to expand its reach in the near future.
How big is your industry?
The retail butter industry in the United States is large, yet, consumption per capita is low compared to other western countries. Fat Cheeks Foods believes the U.S. is an emerging market for butter and represents a huge opportunity for retailers and manufacturers alike.